Use templates when the shape is known
Some reports follow a repeatable format: a weekly paid media update, a client performance summary, or an executive review. Templates help users start from that structure instead of a blank page.
Create custom report templates, setup guided reports, review saved report runs, and share stakeholder-ready report views from AKM.

Custom Reports covers the guided and template-based reporting workflows in AKM. It is for reports that need a defined setup path, reusable template structure, saved runs, AI-generated report pages, presentation views, or secure public sharing.
This feature complements Report Builder. Report Builder is the flexible construction surface; Custom Reports packages repeatable reporting flows so a team can generate, review, and share specific report types more consistently.
Standardize recurring reports without rebuilding the structure every cycle.
Guide users through setup so report requirements are captured clearly.
Share polished report views with stakeholders through controlled public links.
Start from the templates area or a purpose-built report flow for a specific client, channel, or operating rhythm.
Select accounts, date ranges, report fields, and any required setup details before generating output.
Use saved report pages, presentation views, public share links, and exports when teams need a repeatable update.
Some reports follow a repeatable format: a weekly paid media update, a client performance summary, or an executive review. Templates help users start from that structure instead of a blank page.
Custom report flows can include AI-assisted report generation when the report needs narrative structure, sections, or explanations built from selected inputs and connected data.
Not every stakeholder needs dashboard access. Custom Reports supports shareable report experiences so users can provide a controlled view of the report output.
Templates make repeated report types easier to start, standardize, and maintain across teams.
Users can return to report runs and generated outputs without losing the reporting history.
Presentation and public report routes support readers who need the output, not the full app.
Continue through related AKM features, connector pages, or setup guidance.
Report Builder is flexible and widget-based. Custom Reports are more guided and template-driven for repeatable report types.
Yes. AKM includes public report routes so report owners can share selected output without exposing the whole dashboard.
Yes. AKM includes AI report builder and AI report dashboard flows where enabled for the selected report workflow.