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The AKM Journal

Clearer data.
Better marketing decisions.

Practical guides to connected reporting, marketing analytics and working with AI. Built for the people behind the numbers.

Marketing intelligence

Supermetrics vs. AKM: Which Marketing Data Connector Fits Your UAE Team?

Compare Supermetrics and AKM using your required accounts, destinations, governance, and a measured reporting pilot rather than generic speed claims.

Yousef A.Oct 27, 20264 min read

Marketing intelligence

How to Export Amazon UAE Seller & Ad Data to Google BigQuery

Combine authorized Amazon UAE seller and advertising reports in BigQuery while keeping marketplace revenue and attributed sales distinct.

Yousef A.Oct 26, 20263 min read

Marketing intelligence

How to Connect Snapchat Ads to BigQuery & Looker Studio: Full Guide

Build a Snapchat Ads reporting pipeline with documented attribution settings, repeatable BigQuery loads, and reconciled Looker Studio charts.

Yousef A.Oct 25, 20263 min read

Marketing intelligence

How to Track Blended ROAS and MER for UAE E-Commerce Brands

Define blended ROAS and MER consistently in AED, reconcile refunds and costs, and set targets from your own contribution margin.

Yousef A.Oct 24, 20264 min read

Marketing intelligence

How to Connect Zid Store Data to BigQuery: Complete Integration Guide

Move authorized Zid order data into BigQuery with stable keys, status updates, and reconciliation before combining it with ad spend.

Yousef A.Oct 23, 20263 min read

Marketing intelligence

Top Funnel.io Alternatives for Centralizing Marketing and Ad Spend Data

Compare marketing data tools by source coverage, destinations, data ownership, and a practical account-level proof of concept.

Yousef A.Oct 22, 20266 min read

Marketing intelligence

How to Connect TikTok Organic & Ads Data to BigQuery: Complete Guide

Build separate TikTok paid and organic datasets in BigQuery, then reconcile campaign reporting without double-counting reach or sales.

Yousef A.Oct 21, 20263 min read

Marketing intelligence

Building an Agency Reporting Operating System: The Cairo Playbook

A playbook for digital marketing agencies in Cairo to automate client reporting, eliminate spreadsheet overhead, and deliver white-label dashboards.

Yousef A.Oct 20, 20267 min read

Marketing intelligence

كيفية ربط إعلانات تيك توك وميتا بمستودع بيانات BigQuery للشركات المصرية

دليل عملي للشركات المصرية لربط بيانات إعلانات ميتا وتيك توك بمستودع بيانات Google BigQuery وتوحيد التحليلات بالجنيه المصري.

Yousef A.Oct 19, 20267 min read

Marketing intelligence

أفضل بدائل Supermetrics للشركات والوكالات الإعلانية في مصر

مقارنة شاملة لأفضل بدائل سوبرمتركس في مصر لوكالات التسويق الرقمي والميديا بايرز، تجمع بين الاستقرار، سرعة التقارير، وتوفير التكلفة.

Yousef A.Oct 18, 20267 min read

Marketing intelligence

How Egyptian E-Commerce Brands Track Blended CAC & COD Return Rates

A practical guide for Egyptian e-commerce brands to calculate true Net CAC, manage Cash on Delivery (COD) return rates, and track Delivered MER in EGP.

Yousef A.Oct 17, 20267 min read

Marketing intelligence

دليل إنشاء داشبورد متكامل للإعلانات الممولة على Looker Studio في مصر

دليل شامل لمديري الإعلانات والوكالات في مصر لإنشاء داشبورد موحد على Looker Studio يجمع إعلانات فيسبوك وجوجل وتيك توك تلقائياً بالجنيه المصري.

Yousef A.Oct 16, 20267 min read

Marketing intelligence

Building a Unified Paid Media Dashboard for UAE Marketing Agencies

Discover how digital marketing agencies in Dubai and the UAE can automate client reporting, eliminate spreadsheet overhead, and deploy white-label dashboards.

Yousef A.Oct 15, 20267 min read

Marketing intelligence

Cross-Channel Marketing Dashboard Templates: The Complete Setup Guide

A complete blueprint and template structure for building a cross-channel marketing dashboard that unites ad spend, e-commerce revenue, and true blended CAC.

Yousef A.Oct 14, 20267 min read

Marketing intelligence

How to Connect Salla to Looker Studio & Google Sheets for Real-Time Reporting

Learn how to connect your Salla store to Google Looker Studio and Google Sheets for automated, real-time e-commerce reporting without manual CSV exports.

Yousef A.Oct 13, 20266 min read
AKM / JOURNALIdeas behind better decisions

in-house marketing analytics

Marketing Analytics for In-House Teams: The Complete Playbook

Create a reliable in-house analytics workflow with shared metric definitions, reconciled sources, and reviewed decisions across marketing channels.

Al Khwarizmi Metrics TeamOct 11, 20263 min read
AKM / JOURNALIdeas behind better decisions

Salla BigQuery integration

How to Connect Salla to BigQuery: Complete Integration Guide

Connect authorized Salla data to BigQuery using exports or an API pipeline, then verify order updates, revenue definitions and destination support.

Al Khwarizmi Metrics TeamOct 11, 20263 min read
AKM / JOURNALIdeas behind better decisions

cross channel marketing dashboard

How to Build a Cross Channel Marketing Dashboard with AKM

Build an AKM dashboard around connected accounts, consistent metric definitions, and reconciled revenue rather than conflicting platform totals.

Al Khwarizmi Metrics TeamOct 11, 20263 min read

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