AKM public resources

Marketing Report Templates

Explore report template ideas for paid media, ecommerce, executive summaries, and cross-channel marketing performance in AKM.

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How to use this section

AKM template pages give marketers practical report structures for common workflows such as paid media, ecommerce, executive summaries, and cross-channel dashboards.

Each template explains what to include, how to structure the report, which metrics and filters matter, and how AKM can support a reusable reporting workflow.

Paid media template

Facebook Ads Report Template

Plan a Facebook Ads report with spend, clicks, impressions, CTR, CPC, and campaign performance summaries in AKM.

Search and paid media template

Google Ads Performance Report

Create a Google Ads reporting structure for spend, clicks, impressions, conversions, and campaign efficiency.

Executive reporting template

Cross-Channel Marketing Dashboard

Design a cross-channel marketing dashboard that combines paid social, search, analytics, commerce, and executive summaries.

Commerce growth template

Ecommerce Marketing Report

Build ecommerce marketing reports that connect campaign performance with store and revenue context.

Start with the reporting question

Good templates begin with the decision the report should support. A paid media report, ecommerce report, and executive dashboard should not all use the same structure.

Define the audience

Choose the right metrics

Add context and recommendations

Turn templates into repeatable reports

Templates become more valuable when teams can connect sources, save layouts, refresh snapshots, and export supporting data for deeper analysis.

Use Report Builder

Refresh report data

Share stakeholder-ready summaries