AI marketing analytics in AKM is designed for teams that already have performance data spread across ad platforms, analytics tools, social channels, and commerce systems. The goal is not only to generate summaries, but to give marketers a faster way to investigate what changed and what action should come next.
Because the AI workspace sits near connected accounts, report workflows, and competitor research, teams can move from a broad question to supporting evidence without rebuilding context in a separate tool.
AKM AI workflows are designed around the accounts, channels, and context your team already connects. Instead of copying exports into a generic chat tool, marketers can ask focused questions about campaign movement, platform performance, and reporting gaps inside the same workspace where the data is organized.
Use workspace conversations for internal performance and Competitor Agent for market research. This gives teams a clearer view of both their own campaign results and the external competitor signals that can influence media planning, creative direction, and reporting narratives.
AI analysis becomes more useful when it can support a report, stakeholder update, or planning session. AKM connects the investigation layer with report builder workflows so teams can move from questions to reusable summaries and visual reporting faster.
Use AI conversations to understand spend changes, channel movement, and areas that need closer review before weekly reporting.
Use connected context to turn raw platform metrics into clearer explanations, hypotheses, and next-step questions.
Review concise explanations of performance movement without waiting for every detail to be manually assembled.
AKM is built around marketing workflows, connected accounts, report building, competitor research, and team collaboration rather than a blank chat interface.
Yes. Teams can use AI workspaces to investigate connected marketing data, summarize movement, and identify follow-up questions for deeper analysis.
No. AI supports analysis and explanation, while Report Builder provides the reusable dashboard, snapshot, filter, and export workflow.
Continue through the pages that explain connected data, reporting, AI workflows, and team operations.
