Ask campaign questions in plain English, select connected accounts, review structured answers, and keep analysis conversations available for follow-up.
AKM Assistant is the chat experience for asking questions about connected marketing data. Instead of starting from a blank chat prompt, users select the account context first, then ask campaign, channel, or performance questions in plain English.
The assistant is built for practical analysis: it can return narrative summaries, KPIs, tables, charts, recommendations, and structured outputs that stay attached to a conversation history.
Ask performance questions without exporting data from every platform.
Review answers with supporting charts, tables, KPIs, and narrative context.
Keep recurring campaign investigations organized as saved conversations.
Start a new chat and select the connected platforms or accounts that should inform the answer.
Use natural language to investigate performance, compare channels, surface waste, or summarize recent movement.
Read the AI response alongside structured data, visualizations, recommendations, and conversation history.
Marketing questions need context. The assistant flow asks users to choose the platform and account scope so answers are grounded in the right connected data source instead of a generic prompt.
Users can ask the kinds of questions they would normally ask an analyst: what changed, which campaign is wasting spend, where conversions moved, or how performance compares across a period.
A useful AI answer should include evidence. The assistant supports structured rendering so data tables, charts, KPI cards, competitor views, and markdown summaries can appear with the response.
Users can return to previous conversations when a campaign question becomes part of an ongoing investigation.
Assistant answers can include rendered tables, charts, KPI cards, and markdown so the response is easier to inspect.
The assistant is best for analysis, troubleshooting, summaries, and rapid questions before deeper report building.
Continue through related AKM features, connector pages, or setup guidance.
A dashboard shows saved views. AKM Assistant lets users ask follow-up questions and receive explanations based on selected connected accounts.
The assistant is designed around connected sources, so meaningful account-level answers require the relevant data source to be connected.
Yes. The conversation experience includes saved conversation history so teams can revisit previous analysis.